Social media had become performative.
Feeds are curated.
Friendship felt filtered.
In a world of followers, Snapchat is for friends.

Not audiences.
Not algorithms.
Not performance.

Just the people who know you best.

Bitmoji isn’t just a cute avatar, it’s your alter ego inside the Snapchat universe. It’s how you exist there.

We built playful, story driven moments around each duo, inside jokes, chaotic energy, personality clashes and scaled those narratives into a global campaign.

All rooted in something small and human: two people who really like each other.